7 Easy Ways to LOSE Sales On Amazon
(Disclaimer: make sure to do the opposite of these things.)
To anyone in the Amazon selling game, chances are you’ve spent more than enough time racking your brain on what you need to do to boost your sales. It’s something that constantly occupies the mind and sometimes can be a significant source of stress.
It’s true, the pattern of sales is variable. It can be very difficult to quantify what factors are contributing to your sales going up or down.
But there are certain things you can do to guarantee lowering your sales on Amazon, which are meant to help you take some inventory on what you’re currently doing. If you find yourself doing any of these certain things, make sure you STOP doing them and do the opposite instead. 😉
Doing the opposite may very well may be the step in the right direction your business needs. Sometimes it helps to hear things on the contrary for the plans to really stick.
Here are the 7 easy ways to LOSE sales on Amazon.
1. Get out of the Buy Box
It’s no secret that the Buy Box is where 90% of sales in Amazon are generated. Depending on your product niche, the likelihood of achieving and maintaining Buy Box ranking can vary.
If you saw your product make the Buy Box for the first time, that’s where the real work begins. Because earning the Buy Box and staying in the Buy Box are two different ballgames altogether. Naturally, losing sales by getting out of the Buy Box is super easy.
Competition on Amazon is beyond fierce, so there will be constant relentless attempts to take your place in the Buy Box by competitors. If you really want to start losing sales, then don’t keep track of your Buy Box performance on the regular.
Seriously though, stay on top of your Buy Box performance. You can always keep an eye on that information through your Seller Central account. Make sure your products are competitively priced and keep good track of your seller metrics and feedback. And that brings us to the next item on the list…
2. Keep getting bad feedback
This one is probably the most effective way to lose sales on Amazon on this entire list. Customers have the two-fold opportunity to leave feedback: via the experience with the seller and with the performance of the products themselves.
Getting bad feedback and reviews is a surefire way to get those sales dropping. On average, about 70% of online shoppers’ buying behavior is dependent on feedback/reviews. So, needless to say, how healthy your feedback metrics are can be a direct reflection of how your sales are doing.
Not all bad feedback is created equal, however. There are ways to have Amazon themselves remove bad feedback if it doesn’t fall under their guidelines. For instance, you can have bad feedback removed if it appears as a product review, rather than seller feedback. Also, if the customer uses profane or unintelligible language.
It’s also a good idea to try and resolve customer issues directly, since they have the power to remove feedback themselves. The same measures should be taken on 3-star feedback, just like 1-star and 2-star feedback.
Kibly was designed to support Amazon Sellers in keeping their overall feedback metrics in good shape. If you need some help in that department, it’s recommended that you give Kibly a try. Unless of course it’s your goal for your sales to drop! 😜
3. Make your product hard to find
If you were to search for your product from a customer’s perspective, how easy would it be to find your listings?
Don’t know the answer? Then that could be why you’re losing sales.
Knowing your products’ visibility is essential, especially on the mobile platform. You have to make sure your listings are easily found on mobile as well, since that’s where an increasing number of customers do their shopping these days.
Are your listings using the right keywords? What is the quality of your images? These are the questions you need to ask yourself, and act on accordingly, in order to do the opposite of losing sales.
You can check your product page views in the “Business Reports” section of your Seller Central account to keep track of the consistency of your page views. Any major changes you see in those numbers would be a good indicator of how strong your visibility is.
If you want to know how you can get the most ranking out of your keywords and get on Amazon’s first page in record time, check out FirstPage.
4. Only sell seasonal products
Sellers love the holidays. That’s where they have the chance to crush and make loads of profit. However if you’re only selling products that are tied to a specific season, then be prepared to deal with a long and tumultuous OFF season. And sometimes that off season takes up most of the year.
Which means you’d be a doing a pretty good job at losing sales.
But since you probably don’t want that, you may need to consider the option of diversifying your product portfolio.
If you’re not in the best position to make changes to your product line, then make sure to understand the seasonal trends that are most profitable to your current products. Upon knowing that, you’ll also need to ensure that your inventory is fully stocked for when your products become in season again.
7. Avoid legit mentors and coaches at all costs
The last (and arguably most important) item on this list, is to avoid getting guidance or actionable advice from people who know what they’re talking about. This is, of course, if continuing to lose sales on Amazon is your ultimate goal.
But let’s be honest. If you’ve made it this far in the read, I think you understand very well the point that I’ve been trying to make thus far. Obviously your goal is to GAIN more sales, right?! So here’s the thing…
There is a wealth of information available to you to guide you on your journey of making life-changing amounts of moolah on the Amazon platform.
Sure there’s a lot of misinformation out there as well, make no mistake. But that doesn’t discount the fact that there are people out there who have already accomplished everything you’re setting out to do. And on top of that, they’re willing to share their knowledge with you.
There are some telltale signs that can help you discern the difference between what’s legit and what’s not. You can read more about that here.
The point is, the real mentors and coaches are out there. They exist. They’re not unicorns. But it’s understandable that it can be hard to get their attention, much less find them in the first place.
For this very reason, Next Level Coaching was created. To stop your search of finding those trustworthy success stories and instead get direct knowledge and guidance, straight from the source!
The ebb and flow of sales is the arbitrary reality of selling on Amazon. Heck, it’s the reality of selling anything, anywhere! Finding yourself in a decline in sales is no reason to panic, or even waste too much time trying to figure out what the problem is without knowing where to look.
By now you have a decent idea on what NOT to do to see your sales go up. But on top of that, take the time to study what your competition is doing, what buyers in your niche(s) are doing, and what more you can do to stay competitive with your pricing and sales promos.
The journey to success with Amazon can be a challenging road. Which is exactly why Kibly, FirstPage, and Next Level Coaching exist: to give you the option to bypass the immense learning curve and bring in more sales faster and easier than you could ever do otherwise.
Do you happen to have any other ideas/experiences on how to lose sales on Amazon? Don’t be shy! Post them in the comments so we can all help each other continue to do the opposite and get opposite results instead! (i.e. getting more sales) 😆
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