How To Use Keywords To Increase Sales On Amazon
Serious Amazon sellers absolutely must develop a strong keyword strategy. Having full keyword coverage for your product along with placing the keywords prominently in just the right locations in your Amazon listing is a vitally important step to catapulting your product to the top.
Finding keywords for your listing can be done for free using Google AdWords keyword planner, but Adwords isn’t going to translate to Amazon correctly and will often lead to a loss of sales, but is an option if you’re on a budget.
We’re all familiar with Google’s search engine, but Amazon’s A9 search engine functions a little differently. The keywords that rank highly on Amazon are not necessarily the same keywords that will rank highly on Google and vice versa.
Using Google Keyword Planner to Find Keywords
If you have a Google AdWords account, you have access to a keyword finding tool called the Google Keyword Planner. Even if you don’t want to run AdWords ads, you can sign up for free and use the Keyword Planner anytime you like.
When you open Google AdWords, create a campaign and save as a draft. Then, click on the “Tools” button with the wrench icon in the top right and then choose “Keyword Planner” in the drop-down menu.
On the next screen, choose “Find Keywords.” Then, enter three words or phrases that are most related to your product.
Next, Google gives you a list of the most searched keywords in the Google Search Engine related to your product. Reorder the list from highest monthly searches to lowest by clicking the “Avg. monthly searches” column. Choose the keywords that have a high search volume and best relate to your product.
When you’re done, you can download a list by clicking “DOWNLOAD KEYWORD IDEAS” at the top of the page.
All Search Engines Are Not Created Equal
Amazon and Google users have different goals in mind when they do a search.
The Amazon ad above links to a category page, but if your product is optimized with the right keywords, you could rank organically on the first page of Google search results.
Below is an example of an Amazon product listing that grabbed the #3 spot in Google search results for the term “organic skincare moisturizer.” When you click on that link, it takes you straight to an Amazon seller’s product page.
However, guess what? When we plugged that same search phrase into the Amazon A9 search engine, the product that ranked #3 on Google didn’t even show up on the first page of Amazon’s search results!
Conversely, Amazon’s top keywords are not always the same as Google’s top keywords for the same product. People don’t use Google in the same way as they use Amazon. Therefore, the search terms they might use to find a product in a general search engine like Google could be completely different from the words they would type into an e-commerce store’s search engine, like Amazon.
Since each search engine has its unique algorithm, it’s best to understand that they are different. Imagine the amount of traffic and sales you could miss out on by losing a few of these juicy keywords that people are using to try and find products like yours.
Neither Google nor Amazon search engine results are solely based on keywords. Each has different ranking factors. For example, Google also looks at a site’s backlinks, traffic, and the quality of the content. Amazon looks at the number of clicks and purchases a product listing gets, as well as the keyword profile.
So, a product that performs well on Amazon has a better chance of ranking highly on Google, and vice versa. This could mean a snowball effect that propels you up the A9 ranks. The more people see your listing, the more sales you’ll make. The more sales you make, the more likely it is that your product will end up in Google search results.
Optimizing for Maximum Search Engine Optimization
Getting an exhaustive list of the best keywords for Amazon’s search algorithm isn’t easy when only using Google keyword planner. That’s where WordTree comes in. Keyword research on Amazon has never been easier, faster or more effective.
To get started with WordTree’s Keyword Research tool, you don’t even need to have a product listed on Amazon. If you do have a current listing, type in your product’s ASIN. If you don’t have a listing yet, type in the ASIN of your top competitor.
Next, you’ll come to the Competition screen, where you’ll list your top 10 competitors. When your list of competitors is complete, purchase your WordTree Amazon Keyword Report.
This comprehensive list of Amazon A9 search terms is a compilation of the exact words and phrases Amazon buyers have typed into the search bar to find products like yours. There’s no guesswork and no doubts. These are the words you need to build your powerfully optimized Amazon product listing.
The next step is to choose the keywords that fit your product best. Then, using the WordTree Listing Builder, you’ll be guided through the process of creating the perfect keyword-optimized Amazon product listing.
You’ll place all the right keywords in all the right places. The title, bullet points, description, and even behind the scenes strategic keyword placements will be optimized to push your listing to the top of the Amazon A9 search results.
As you climb the sales ladder, you’ll gain Amazon’s respect. Moreover, if you manage to make your product a best seller in a category or subcategory, you can plan on staying there awhile. Shoppers trust that if other people are buying lots of your product, it’s worth the price.
Even if you decide to use Google Keyword Planner to find your listing’s keywords, it would be a good idea to head over to WordTree.io and buy a report and import your current listing into their listing builder. There, you’ll be able to see what keywords you missed, if you missed any. If you find that WordTree didn’t find you any keywords, you simply need to contact them, and they will issue a full refund. Now your only risk is not using WordTree and missing out on sales.
How to Keep the Snowball Growing
However, what happens if you reach the pinnacle of Amazon success, but sales start to fizzle? You can go right back to WordTree and use the Rank Tracker tool to check your rankings against your competitors and see what keywords they’re beating you on. Using the strategies found here, you can start increasing your sales again. WordTree has thought of everything to help you dominate Amazon search results fast and without the guesswork.
Creating a comprehensive keyword strategy is an inexpensive yet powerful way to get your product seen by millions on Amazon. Invest the time to optimize your product listing with the right keywords and build a strong foundation for your Amazon success. Checkout WordTree’s Amazon keyword tool today! You have nothing to lose with their money back guarantee.
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